Saturday, May 23, 2009

Branding

Do you really know what's the importance of branding? As i google around, the legal definition of branding is a name or a symbol that distinguishe your product from competitors services. Branding has become more strategically important to develop solid identity within an increasingly competetive environment and consistently mold marketing blueprint with core business objectives. A brand can either be something that identifies a company or one of it's products. It can be a logo, an ad campaign, a slogan, etc. Some brands have become so famous that everyone uses them for all similar products, which is testament to the brand itself. Examples of this are: Kleenex for all types of facial tissue, even though it is actually only a brand for Kimberly-Clark; Band-Aid for all types of adhesive bandages, even though once again it is only for Johnson & Johnson. The general principle is that when you simply trademark a product you have established a brand name, but establishing a "brand" may take years. It means that your product has an identity that distinguishes it from the competition. Do you have a product that needs strength and effectiveness? then brandidentityguru.com can help you! Whether its marketing strategy,Internet Branding, Search Engine Optimization, logo design, research, and more. Have your own fingerprint! and visit them today.

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